NEWEST MECHWARRIOR® 3D COLLECTIBLE FIGURES FROM JOYRIDE STUDIOS
CARRY ON THE STRUGGLE OF GOOD VS. EVIL IN THE BATTLETECH® UNIVERSE
Bolingbrook, IL - April 24, 2003 - They're dramatic, with authentic
MechWarrior markings. They're beefy, at 1:55 scale and one-pound-plus
weight. And they're nothing short of awesome, with "true-to-play"
reality built in.
They're the newest generation of MechWarrior figures by JoyRide
Studios, a company and brand of RC2 (NASDAQ: RCRC). And, according
to Scott Corley, managing director of JoyRide Studios, these die-cast
and plastic replicas of the giant 'Mechs® from the MechWarrior
universe are exactly what collectors are looking for - and more.
"Our new MechWarrior figures - Kell Hounds Mad Cat, Wolf's
Dragoons Jupiter, the Knights of the Sphere Jupiter and The Republic
of the Sphere Legionnaire -
have it all," he said. "They're highly detailed and decorated
with official MechWarrior designs; each of them has more than 40
points of articulation; and their parts can be interchanged and
reconfigured. And the level of realism is amazing. It's not easy
to take 2D figures and turn them into 3D reality, but judging from
collector response to our first MechWarrior release, we've done
it."
Produced under license from Seattle-based WizKids, the MechWarrior
figures are packaged with faction stickers and include a removable
'Mech® pilot. They are available now through Georgia Music and
Diamond Comics. Suggested retail price is $24.99.
JoyRide Studios (www.joyridestudios.com) is focused on developing
collectible and toy products for the 'tween, teen and post teen
market segments. Its parent, RC2 (www.rcertl.com), is a leading
producer and marketer of high-quality, innovative collectibles and
toys targeted at adult collectors and children. The Company's diverse
product offerings include agricultural, construction and outdoor
sports vehicle replicas; automotive, high performance and racing
vehicle replicas; traditional children's toys; sports trading cards,
racing apparel and souvenirs; and collectible figures. These products
are sold under the Company's market-focused brand names, including
Racing Champions®, Ertl®, Ertl Collectibles®, Learning
Curve®, American Muscle™, AMT®, W. Britain®, Press
Pass®, Eden®, Feltkids® and JoyRide Studios™. The
Company supports its brands and enhances the authenticity of its
products by linking them with highly recognized licensed properties
from John Deere, Harley-Davidson, Hit Entertainment, Lamaze, Case,
Polaris, Honda, Caterpillar, Ford, GM, DaimlerChrysler, NASCAR,
NHRA, Texaco, Universal Studios, Warner Brothers, DIC Entertainment,
Nintendo, Sega, Electronic Arts and Microsoft. The Company's products
are marketed through multiple channels of distribution, including
chain retailers, specialty and hobby wholesalers and retailers,
OEM dealers, corporate accounts for promotional purposes and direct
to consumers. The Company sells through more than 20,000 retail
outlets located in North America, Europe and Asia Pacific.
