RACING CHAMPIONS INTRODUCES NEW NASCAR COLLECTIBLES,
TAKES THE DETAIL UP ANOTHER NOTCH
Bolingbrook, IL (June 16, 2003)-Revving up the action and
introducing an entirely new line of NASCAR die-cast collectibles,
Racing Champions-a brand of RC2 (NASDAQ: RCRC)-hits the ground running
with four new product introductions that will be in stores in August.
"This brand-new NASCAR Ultra Series of 1:64-scale die-cast
cars is more detailed than anything we've done before," said
Dell Torgerson, Managing Director for RC2 Corporation. "As
the premier marketer of authentically detailed NASCAR replicas and
toys, we're noted for the exceptional authenticity of our die-cast
products, but the Ultra Series raises the bar to a new level."
Four new vehicles-Ford, Dodge, Pontiac, and Chevy-will be included
in the initial series offering, all of them featuring die-cast bodies
and chassis, rubber tires, authentic decoration, and detailed interiors.
The Ultra Series will also continue the Chase the Race program of
silver chase cars, car covers, and race-used memorabilia which are
randomly inserted into car assortments. Suggested retail price is
$3.99.
RC2 (www.rc2corp.com) is a leading producer and marketer of high
quality collectibles, toys and hobby products targeted at adult
collectors, parents and children. The company's diverse product
offerings include: traditional children's toys; agricultural, construction
and outdoor sports vehicle replicas; automotive, high performance
and racing vehicle replicas; sports trading cards, racing apparel
and souvenirs; and collectible figures. These products are sold
under the Company's market-focused brand names, including Racing
Champions®, Ertl®, Ertl Collectibles®, Learning CurveSM,
American Muscle™, AMT®, W. Britain®, Press Pass®,
Eden®, Feltkids® and JoyRide Studios™. RC2 builds consumer
loyalty by fulfilling the passions of targeted consumers with its
branded products that encourage repeat purchases and are fun to
own and use. The Company's goal is to achieve leadership in targeted
markets worldwide by acting on significant consumer trends, continuously
applying innovation and developing consumer preferred brands and
products distributed through multiple channels. These channels include
chain retailers, specialty and hobby wholesalers and retailers,
OEM dealers, corporate accounts for promotional purposes and direct
to consumers. The Company sells through more than 20,000 retail
outlets located primarily in North America, Europe, and Asia Pacific.
