If You Can't Find it At the Race Track….You'll Find it in
Press Pass®Trackside 2003
June 20, 2003 Charlotte, N.C. - With an exciting NASCAR
season underway, Press Pass Trackside provides collectors
with an up close and personal look at NASCAR's finest drivers at
the race track. In addition to an extensive base set and powerful
inserts, Press Pass Trackside 2003 offers collectors many
new and exciting twists that include signed memorabilia cards, an
all-new "Top Prospects" memorabilia program and
two exciting "enter-to-win" contests.
The Press Pass Trackside 2003 memorabilia programs include
Pit Stoppers, Pit Stoppers Signature Series and the newest memorabilia
program, Top Prospects, a hobby-only insert that includes
four versions of memorabilia cards of six top NASCAR Busch Series
drivers. Also included are two exciting "enter-to-win"
contests that feature the "Be the King For a Day" Richard
Petty Driving Experience and a "Press Pass Hat Giveaway"
where collectors can enter to win one of 31 Press Pass hats signed
individually by the top NASCAR Winston Cup Drivers. Collectors will
also find the second installment of Press Pass Signings that
includes three distinct levels: Silver Signings found in
both hobby and retail, plastic TRANS Signings sequentially
numbered to 100 (hobby and retail), and Gold Signings, hobby
only and sequentially numbered to 50.
"With a comprehensive base set, multiple memorabilia and autograph
programs, and two exciting "enter to win" contests, we
have created a product that not only offers a great deal of value,
but a lot of fun for collectors too," said Mandy Kirkland,
Product Manager for Press Pass, a division of RC2 (NASDAQ: RCRC).
Continuing in Press Pass Trackside is the Year-Long Total
Memorabilia Program offering collectors Double Burner (hobby
only) and Triple Burner (retail only) multi-piece memorabilia
cards featuring race-used memorabilia from Earnhardt Jr., Gordon,
Stewart, and all the other superstars of NASCAR.
Other inserts include the License To Drive die-cut "set-within-a-set"
(1:1), Runnin-N-Gunnin, printed on foil and etched (1:6);
Mirror Image, printed on foil and holofoil (1:18); Dialed
In, custom micro-etched printed on foil (1:8); Hot Pursuit,
printed on foil and holofoil board (1:28); and Dale Earnhardt
"10th Anniversary" (1:72), paralleled with gold foil
stamping (sequentially numbered to 250) hobby only.
RC2 (www.rcertl.com) is a leading producer and marketer of innovative
collectibles and toys targeted at males of all ages. The Company's
diverse product offerings include scaled die-cast replicas of John
Deere agricultural equipment and NASCAR stock cars, other licensed
vehicle replicas, pre-teen toys, sports trading cards, racing apparel
and souvenirs, and collectible figures. These products are sold
under the Company's market-focused brand names, including Racing
Champions®, Ertl®, Ertl Collectibles®, American Muscle™,
AMT®, W. Britain®, Press Pass®, and JoyRide Studios™.
The Company reinforces its brands and enhances the authenticity
of its products by linking them with highly recognized licensed
properties including NASCAR, NHRA, John Deere, Harley-Davidson,
Case, Polaris, Honda, Caterpillar, Ford, GM, Chrysler, Texaco, Universal
Studios, Warner Brothers, Hit Entertainment, Nintendo, Sega, and
Electronic Arts. The Company's products are marketed through multiple
channels of distribution, including mass retailers and specialty
and hobby wholesalers and retailers, OEM dealers, and to corporate
accounts for promotional purposes. The Company sells through more
than 20,000 retail outlets located in North America, Europe, and
Asia Pacific.
