LAMAZE® EXTENDS ITS AWARD-WINNING LINE TO INCLUDE
PLAY GYMS AND MOBILES
Specialty retailers can boost sales with these new line
extensions from the award-winning Lamaze brand
Bolingbrook, IL (August 15, 2003)-The
Lamaze Infant Development System, which has built its
reputation in educational and developmental toys, applies its
tradition of developmental excellence to other infant product
categories this year. The new Lamaze mobile and Lamaze
play gym collections offer expanded sales opportunities
for retailers by translating the same quality and trusted Lamaze
name known in the toy aisle into other areas of their stores.
Debuting for Q4 2003 is an expanded collection of mobiles
and play gyms sure to delight moms and boost specialty retail
sales.
Mobile Magic by Lamaze!
Extend all the developmental benefits and fun of Lamaze
toys into the nursery with the all-new Lamaze Mobile
Collection. The Lamaze Mobile Collection
reaches babies at the earliest point in development and introduces
them to Lamaze's signature developmental benefits that
inspire babies to explore and discover.
Shine on Me Musical Mobile: brighten
up the nursery with this cheerful mobile! Mobile attaches
to the crib and features a large sun face with soft rays
and adorable bug, butterfly and bird characters, which are
angled to smile down at baby. The characters spin as the
arms rotate for maximum visual stimulation. The Shine
on Me Musical Mobile is the only mobile on the market
that features three different music styles to fit the three
key infant activities: Jumping Jazz for play time, Latin
Lullaby for sleepy time and Classical for cozy time. Plus,
it even features a remote control so caregivers can start
and stop the mobile without disturbing baby!
Jungle Friends Changing Table Mobile:
keep baby entertained and stimulated while he's being
changed with this innovative mobile. The adorable jungle-themed
characters, including a lion, monkey, and giraffe are angled
to smile down at baby and move up and down to music! Clamps
onto changing table or crib rails…and it can even be
used with portable cribs to take a piece of home wherever
baby goes!
Drop & Pop Activity Gyms
Expand baby's world with this innovative collection of Lamaze
Activity Gyms. Introducing three new gyms, each
offers different developmental features for baby and competitive
price points for parents and gift-givers. Each gym also features
signature Lamaze play patterns, hanging toys, sound
elements, peek-a-boo flaps, and tactile features to stimulate
infant development and further extend play and developmental
benefits in this category. The patented Drop & Pop
design allows the gym to unfold quickly for instant play and
fold back up, with the play surface on the inside, keeping
baby's play surface clean!
Gentle Vibrations Gym: From Lamaze,
the experts in developmental play, comes this premium activity
gym that adds an exciting new dimension to the activity
gym category-vibration! The colorful, extra-thick mat of
the Gentle Vibrations Gym calms and comforts baby
with soothing vibration. This adorable water-themed activity
gym is shaped like a turtle, with plush turtle head and
feet, and offers 20 developmental features and activities.
The plush star character even plays "Twinkle, Twinkle
Little Star"!
2-in-1 Gym: This activity gym offers
a completely unique-to-the-market, 2-in-1 reversible playmat.
An innovative, one of a kind design that offers better play
value and increased product longevity. The distinctive playmat
has a high-contrast black, white and red side designed to
stimulate newborns up to 3 months and encourage early development.
For infants 3 months and beyond, the 2-in-1 Gym playmat
offers a brightly patterned, multi-colored side to capture
baby's attention and boost gross motor development. Includes
13 developmental features and activities.
Take Along Gym: Pet-themed portable
mini activity gym features 10 developmental features and
activities at a great gift price point. The Take Along
Gym incorporates several sensory elements, including
corduroy and satin textures, to stimulate and entertain
baby. Outside pocket offers convenient toy storage for fun
on the go!
About RC2 Corporation
RC2 (www.rc2corp.com) is a producer and marketer of high quality
collectibles, toys and hobby products targeted at adult collectors,
parents and children. The company's diverse product offerings
include: traditional children's toys; agricultural, construction
and outdoor sports vehicle replicas; automotive, high performance
and racing vehicle replicas; sports trading cards, racing
apparel and souvenirs; and collectible figures. These products
are sold under the Company's market-focused brand names, including
Racing Champions®, Ertl®, Ertl Collectibles®,
Learning CurveSM, American Muscle™, AMT®, W. Britain®,
Press Pass®, Eden®, Feltkids® and JoyRide Studios™.
RC2 builds consumer loyalty by fulfilling the passions of
targeted consumers with its branded products that encourage
repeat purchases and are fun to own and use. The Company's
goal is to achieve leadership in targeted markets worldwide
by acting on significant consumer trends, continuously applying
innovation and developing consumer preferred brands and products
distributed through multiple channels. These channels include
chain retailers, specialty and hobby wholesalers and retailers,
OEM dealers, corporate accounts for promotional purposes and
direct to consumers. The Company sells through more than 20,000
retail outlets located primarily in North America, Europe,
and Asia Pacific.
