"AUSTIN POWERS" DIE-CAST CARS DEBUT UNDER RC2'S
JOYRIDE STUDIOS BANNER
Bolingbrook, IL (August 18, 2003)-Kicking off the first
"entertainment vehicle" entries ever released under JoyRide
Studios, a brand of RC2 (NASDAQ: RCRC), three hot die-cast model
cars will be hitting the shelves soon.
Produced under license and based on the popular Austin Powers
movies, two scale-model cars are slated for introduction in October:
the Mini-Cooper from Austin Powers' Goldmember and
the Corvette from Austin Powers' The Spy Who Shagged Me.
They'll be assorted with another Austin Powers replica which the
company released in February-the Shaguar from the Austin
Powers' International Man of Mystery film. Suggested retail
price for each model is $24.99.
The cars are produced in 1:18 scale and are meticulous replicas
of the star-studded originals, complete with opening doors and hoods,
detailed engines and interiors, and an authentic paint scheme that's
straight out of the movies. And according to Dell Torgerson, Managing
Director of JoyRide Studios, they're the real deal.
"Everybody who's seen even one of the Austin Powers movies
is going to want these die-cast models," he said. "They're
faithful to the original, right down to the tiny details, and just
looking at them brings back all the excitement of the films. Austin
Powers has been a huge hit with fans, and I'm betting that our scale-model
car replicas will be, too."
RC2 (www.rc2corp.com) is a leading producer and marketer of high
quality collectibles, toys and hobby products targeted at adult
collectors, parents and children. The company's diverse product
offerings include: traditional children's toys; agricultural, construction
and outdoor sports vehicle replicas; automotive, high performance
and racing vehicle replicas; sports trading cards, racing apparel
and souvenirs; and collectible figures. These products are sold
under the Company's market-focused brand names, including Racing
Champions®, Ertl®, Ertl Collectibles®, Learning CurveSM,
American Muscle™, AMT®, W. Britain®, Press Pass®,
Eden®, Feltkids® and JoyRide Studios™. RC2 builds consumer
loyalty by fulfilling the passions of targeted consumers with its
branded products that encourage repeat purchases and are fun to
own and use. The Company's goal is to achieve leadership in targeted
markets worldwide by acting on significant consumer trends, continuously
applying innovation and developing consumer preferred brands and
products distributed through multiple channels. These channels include
chain retailers, specialty and hobby wholesalers and retailers,
OEM dealers, corporate accounts for promotional purposes and direct
to consumers. The Company sells through more than 20,000 retail
outlets located primarily in North America, Europe, and Asia Pacific.
