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--COMPANY PRESS RELEASE--


HARLEY-DAVIDSON® PRESCHOOL LINE RIDES INTO STORES

With the strength and longevity of the Harley-Davidson
license all-new preschool items from RC2 Corporation
arrive in stores in time to drive Q4 sales.


Bolingbrook, IL (August 18, 2003)-For 100 years, Harley-Davidson has been at the core of one of the hottest lifestyle trends, breeding loyal enthusiasts and becoming a symbol of independence, adventure and personal identity for millions of Americans. Now the strength of the Harley-Davidson brand name combines with developmental and innovative Little Dreams Harley- Davidson® Preschool products from RC2 Corporation (NASDAQ: RCRC) to give retailers souped-up sales opportunities.

Little Dreams Harley-Davidson® Preschool toys incorporate popular preschool play patterns with the well-loved Harley-Davidson brand name to create products that inspire young fans to imagine and embrace the fun of the Harley lifestyle. New for 2003 items featured in Little Dreams Harley-Davidson® Preschool line include:

Harley-Davidson® Little Driver
Pretend driving is a proven preschool play pattern, appealing to kids with the interactivity
of turning ignition keys, clicking on the blinkers and steering. Now, preschoolers can
fuel their imaginations with the only driving activity toy to feature the signature Harley-Davidson name, complete with motorcycle handlebars, handlebar brakes and the "Harley-Davidson" engine "rumble." The Harley-Davidson® Little Driver features eight unique sounds, working turn signals, horn and starter key. In addition, song buttons-that reward kids with cool, unique song compositions-and flashing lights provide hours of stimulating activity play in a driving activity toy that is sized just right for preschool hands.

Harley-Davidson® Radio Control Motorcycle & Rider
A perfect preschooler's first radio control toy, the Harley-Davidson® Radio Control Motorcycle & Rider features a simple to use, 2-function controller that is highly stylized as motorcycle handlebars! The motorcycle rider-outfitted completely in traditional "Harley" wear-is a great way to rev up any Harley-Davidson fan. For realistic cruising fun, turn the throttle for forward movement and the clutch lever for turns. Handy features including automatic shutoff, flexible safety antenna and dual frequency operation makes these radio control toys fun alone or with a playmate!

RC2 Corporation-Harley-Davidson Preschool

Wheel Walkin' Harley®
This soft sculpture first "crawl and follow" toy is designed to look like the real thing. Just pull the string and watch the mini motorcycle shake and shimmy as it "walks" forward. Best of all, there are no batteries required!

Harley-Davidson® Rumble Riders
Entertaining motorcycles with friendly-faced riders offer preschoolers a great push around toy for free-wheelin' fun! Sized just right for a preschoolers hands, the riders are removable for added play…press the gas cap and hear the "rumble."

Harley-Davidson® Soft Siders
What preschool Harley-Davidson fan wouldn't love a huggable Harley of their very own?! Harley-Davidson® Soft Siders-available in vibrant yellow or bright blue-are motorcycle soft sculpture "pillow-type" toys that feature 3 alternating electronic phrases and realistic "Harley" sounds. Saddlebags open with buttons and snaps to reinforce fine motor skill development and the Soft Siders are comprised of a variety of materials and textures for added sensory stimulation.

RC2 Corporation (www.rc2corp.com) is a producer and marketer of high quality, innovative collectibles and toys targeted at adult collectors and children. The Company's diverse product offerings include: agricultural, construction and outdoor sports vehicle replicas; automotive, high performance and racing vehicle replicas;
traditional children's toys; sports trading cards, racing apparel and souvenirs; and
collectible figures. These products are sold under the Company's market-focused brand names, including Racing Champions®, Ertl®, Ertl Collectibles®, Learning Curve®, American Muscle™, AMT®, W. Britain®, Press Pass®, Eden®, Feltkids® and JoyRide Studios™. The Company supports its brands and enhances the authenticity of its products by linking them with highly recognized licensed properties from John Deere, Harley-Davidson, Hit Entertainment, Lamaze, Case, Polaris, Honda, Caterpillar, Ford, GM, DaimlerChrysler, NASCAR, NHRA, Texaco, Universal Studios, Warner Brothers,
DIC Entertainment, Nintendo, Sega, Electronic Arts and Microsoft. The Company's products are marketed through multiple channels of distribution, including chain retailers, specialty and hobby wholesalers and retailers, OEM dealers, corporate accounts for promotional purposes and direct to consumers. The Company sells through more than 20,000 retail outlets located in North America, Europe and Asia Pacific.

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise.


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