October 10, 2003 Charlotte, N.C. - Attention all
autograph and memorabilia seekers, Press Pass has a new
product releasing in late October that you don't want to
miss. Press Pass is excited to introduce limited edition
racing, football, and basketball collector tins. Each collectible
tin contains a full set of trading cards along with a bonus
autograph or memorabilia card from that sport.
The Press Pass Limited Edition NASCAR Tin features
an image of Dale Earnhardt Jr. and contains the complete
50-card 2003 Press Pass VIP base set, with special
matte gold foil stamping. Collectors will also find a racing
autograph or memorabilia card in every tin. The autographs
available consist of a random assortment of both Press Pass
and Wheels autographs from 1994 through 2003, including
some rare unreleased autographs from NASCAR's two hottest
drivers. Collectors can look forward to finding unreleased
Dale Earnhardt Jr. 1999 Press Pass Gold Signings signed
in blue pen and numbered to 125, and unreleased Matt Kenseth
1999 Press Pass Signings signed in black pen and numbered
to 155. Tins that don't contain an autograph will have a
rare memorabilia card. The memorabilia line-up spans both
Press Pass and Wheels brands and features classic race-used
cards originally featured in 1997 to 2002 products. Some
gem finds include Jeff Gordon's 1997 Double Burner card
and his 1999 race-used Pepsi firesuit card.
The Press Pass Limited Edition Football Tin features
an image of Carson Palmer on the front, a complete 45-card
2003 Press Pass Jersey Edition base set and a random
2003 Press Pass Football Autograph inside, featuring
a signature from a current NFL rookie prospect. The Press
Pass Limited Edition Basketball Tin features an image
of Yao Ming, the first overall selection in the 2002 draft,
on the front, a complete 40-card Press Pass 2002 Basketball
base set, and a random 1999-2002 basketball autograph inside,
including autographs from such players as Yao Ming, Steve
Francis, and Amare Stoudemire. Both the football and basketball
base sets are printed with a silver holofoil stamping, making
them a unique collectible from the originally released product.
"These limited edition collector tins combine everything
that makes collecting fun," explained Heather Maillard,
associate product manager for Press Pass, a division of
RC2 (NASDAQ: RCRC). "In each tin, you are guaranteed
a full set of trading cards from your favorite sport, an
autograph or memorabilia card, and a special tin that is
a great keepsake."
The Press Pass Limited Edition NASCAR Tin has an
SRP of $29.99, and the Press Pass Limited Edition Football
and Press Pass Limited Edition Basketball Tin have
an SRP of $13.99. The tins will be available at mass market
retailers, including select Walmart and Target stores, in
late October.
RC2 (www.rc2corp.com) is a leading producer and marketer
of high quality, innovative collectibles and toys targeted
at adult collectors and children, as measured by sales and
brand recognition. The Company's diverse product offerings
include: agricultural, construction and outdoor sports vehicle
replicas; automotive, high performance and racing vehicle
replicas; traditional children's toys; sports trading cards
and racing apparel and souvenirs; and collectible figures.
These products are sold under the Company's market-focused
brand names, including Racing Champions®, Ertl®,
Ertl Collectibles®, Learning Curve, American Muscle,
AMT®, W. Britain®, Press Pass®, Eden,
Feltkids® and JoyRide Studios. The Company supports
its brands and enhances the authenticity of its products
by linking them with highly recognized licensed properties
from John Deere, Harley-Davidson, HIT Entertainment, Lamaze,
Case, Polaris, Honda, Caterpillar, Ford, GM, DaimlerChrysler,
NASCAR, NHRA, Texaco, Universal Studios, Warner Brothers,
DIC Entertainment, Nintendo, Sega, Electronic Arts and Microsoft.
The Company's products are marketed through multiple channels
of distribution, including chain retailers, specialty and
hobby wholesalers and retailers, OEM dealers, corporate
accounts for promotional purposes and direct to consumers.
The Company sells through more than 20,000 retail outlets
located in North America, Europe and Asia Pacific.