CHICAGO, IL-(October 23, 2003)- RC2 Corporation
(NASDAQ:RCRC), makers of the JoyRide Studios Halo®
line of collectible figures based on the hugely popular
Halo franchise, announces the launch of a line of
highly detailed, full-articulated exclusive new figures
based on Halo 2®, a sci-fi action-adventure
game. In an effort to maximize the tremendous retail potential
of this popular license, JoyRide Studios will align the
release dates with the Xbox® Halo 2 release
in 2004.
"JoyRide Studios is thrilled to have this exclusive
opportunity to build on the immense success of our Halo
action figure line with the Halo 2 line of collectible
action figures," says Scott Corley, Managing Director
of the Figure Team for JoyRide Studios. "By timing
our launch with the release of the Halo 2 video game,
we will be able to provide retailers with a superb opportunity
to cross-sell and boost spring sales."
JoyRide Studios are the exclusive collectible figure licensees
for Halo and Halo 2. This new line of collectible
figures will bring the adventure and excitement of Halo
2 from the screen and into the collectors and video
gamers' hands.
About RC2 Corporation
RC2 (www.rc2corp.com) is a leading producer and marketer
of high quality, innovative collectibles and toys targeted
at adult collectors and children, as measured by sales and
brand recognition. The Company's diverse product offerings
include: agricultural, construction and outdoor sports vehicle
replicas; automotive, high performance and racing vehicle
replicas; traditional children's toys; sports trading cards
and racing apparel and souvenirs; and collectible figures.
These products are sold under the Company's market-focused
brand names, including Racing Champions®, Ertl®,
Ertl Collectibles®, Learning Curve, American Muscle™,
AMT®, W. Britain®, Press Pass®, Eden™,
Feltkids® and JoyRide Studios™. The Company supports
its brands and enhances the authenticity of its products
by linking them with highly recognized licensed properties
from John Deere, Harley-Davidson, HIT Entertainment, Lamaze,
Case, Polaris, Honda,
Caterpillar, Ford, GM, DaimlerChrysler, NASCAR, NHRA, Texaco,
Universal Studios, Warner Brothers, DIC Entertainment, Nintendo,
Sega, Electronic Arts and Microsoft. The Company's products
are marketed through multiple channels of distribution,
including chain retailers, specialty and hobby wholesalers
and retailers, OEM dealers, corporate accounts for promotional
purposes and direct to consumers. The Company sells through
more than 20,000 retail outlets located in North America,
Europe and Asia Pacific.
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