RC2 CORPORATION DEBUTS NEW ITEMS ACROSS ALL BRANDS TO DELIVER
COMPELLING, PASSIONATE PLAY FOR KIDS AND ADULTS ALIKE
RC2 Corporation introduces new items for 2004
bringing excitement to store shelves
BOLINGBROOK, IL-(December 1, 2003)-RC2 Corporation
satisfies the need to play for consumers of all ages with
new SKUs across all of their best-selling brands. With strong-selling,
specialty-exclusive lines, hot entertainment-licensed brands
and evergreen play patterns reflected in award-winning products,
RC2 Corporation fulfills consumers' passion for playtime
with products designed to help retailers reach the broadest
range of customers.
RC2 Corporation announces continued portfolio expansion
for Toy Fair 2004, with highlights that include:
INFANTS & TODDLERS
Lamaze®
The Lamaze line surprises and enlightens babies through
three key stages of development, using toys that grow with
baby and inspire him/her to explore and discover. With 15
new products for 2004, Lamaze builds upon its award-winning
reputation as a trusted infant development toy leader.
Lamaze Grow with BabyCollection:
Lamaze expands on the success of its three stage development
system by offering a new collection of items designed
to grow with baby through each stage from birth through
one year. Exciting new products in this line include the
Grow with Baby Busy Birdhouse, 2-in-1 Traveling Guppy
and the Grow with Baby Discovery Island.
Lamaze Infant Development System:
Lamaze enhances its successful line of infant-focused,
developmental playthings, which foster physical,
emotional and cognitive skills, with innovative
new toys for the crib, tummy-time and sitting-up
play. New items include Music and Me Spinning
Mirror, Octivity Time and the Water Wonders
Turtle.
Eden® Eden gifts, with their unique soothing features and
deluxe fabrics, have led the premium infant market for over
60 years. Eden continues the tradition in 2004 with
cuddly plush characters, soothing soft playmats and snuggly
first dolls.
Eden Beddy-Bye Bear and Puppy Plays-A-Lot
Collections: Eden's new Beddy-Bye Bear and
Puppy Plays-A-Lot collections feature specially-designed
items that grow with a child from the earliest stages
through toddlerhood. A baby can use these toys in the
crib and then take them along as they start to crawl and
toddle. Each collection contains a blanket, activity plush,
soft toy and book. These collections tap into childhood
rituals, such as bedtime, and the excitement of everyday
fun and play. The gender-neutral items encourage interaction
between children and caregivers.
Eden TenderTones: Eden introduces
a new line of plush characters that builds on the success
of the TenderTones soft, soothing plush mats featuring
the gentle touch of a heartbeat to calm over-stimulated
babies. The three new plush TenderTones characters
bring together the gentle touch heartbeat with whimsical
colors, soft, snuggly fabrics and adorable animal characters
that are the perfect compliment to the core TenderTones
plush mats.
John Deere® Kids Pre-School Toys
John Deere, one of the best-loved, most highly recognized
brands in the U.S. today, has spawned an exclusive line
of pre-school toys to help little kids build big dreams.
With five new SKUs for 2004, John Deere expands its
line of play tools, pre-school learning toys, and first
collectibles to offer innovative and quality products backed
by the power of the John Deere license.
John Deere Kids Play Tools: Whether
it's on the farm or in your backyard, John Deere Kids
classic tools open up the world of role-play to kids,
inspiring verbal and social skill development. The new
Garden Tool Set gives kids the opportunity to work
alongside their parents, enhancing the positive role-play
experience.
John Deere Kids My First Collectibles:
John Deere opens up the world of collecting to the youngest
enthusiasts with its line of chunky, die-cast vehicles
and farm-related playsets that allow kids to play and
interact in their very own world of John Deere! The My
First Collectible 20 Piece John Deere Farm Set is
the perfect start to any little farmer's collection!
Harley-Davidson® Pre-School Toys Harley-Davidson Little Dreams Pre-School toys incorporate
popular pre-school play patterns and learning components
into playthings that inspire hours of high-energy, good
old-fashioned fun the "Harley" way. With six new
SKUs in 2004, Harley-Davidson Little Dreams Pre-School
toys are sure to bring lots of excitement and adventure
just over the horizon!
Harley-Davidson Role-Play Toys:
The all-new Harley-Davidson Role-Play Toys inspire
hours of interaction, and help young Harley-Davidson enthusiasts
develop language and verbal skills. New for 2004: Harley-Davidson
Phone & Keys Set and Harley-Davidson Headset Walkie
Talkies.
Harley-Davidson Rumble Riders:
This line of chunky pre-school Harley-Davidson cycles
with authentic "rumble" sounds expands with
a new set for even more Harley fun! The Rumble Rider
Hauler Set offers pre-schoolers a new way to play
with their Harley-Davidson Rumble Riders.
GIRLS' TOYS
Madeline Dolls Madeline, the classic literary heroine, celebrates
her 65th birthday with new products that inspire young girls'
imaginations.Madeline's world of wholesome,
age-appropriate role-play dolls offers three new ways for
today's girls to play!
Madeline 65th Collection:
To commemorate Madeline's 65th Anniversary,
Learning Curve introduces two anniversary items sure to
delight fans everywhere! Available in limited quantities,
the 18" Madeline features a
stylized vinyl face, poseable limbs, signature outfit,
and comes in a collectible gift box. In addition, the
all-new Talking Madeline Ragdoll speaks
five basic phrases in both English and French when her
tummy is pressed.
Madeline 8" Doll Collection:
With a redesigned face, updated clothing, longer hair,
and bendable joints the new Madeline provides
even more realistic role-play!
La Petite Madeline:Madeline
is ready to go anywhere with this new take-along collection
of 3" Madeline mini-dolls, accessories
and play sets. The line is available to independent specialty
stores and Target beginning January 2004.
FeltKids® FeltKids provides creative, open-ended storytelling
play in a collectible, portable and fun felt activity toy
line. With even more girl-favorite themes joining the popular
line-up, FeltKids brings open-ended play into 2004!
Storytelling Sets and Story Add-on
Packs: FeltKids brings farm fun into this classic
play property with a new John Deere license. The
2004 line also includes girl-favorite themes such as Cheerleading,
Soccer, and Pool Parties!
Let's Play House FeltMat: With
new vibrant graphics and exciting new play pieces, the
Let's Play House FeltMat is better than ever! The
Let's Play House FeltMat and corresponding Story
Add-on Packs offer girls everywhere engaging "playing
house" fun!
BOYS' TOYS
Thomas & Friends
RC2 Corporation offers two ways to bring the treasured stories
of the evergreen license and pre-school staple, Thomas
& Friends, home. Learning Curve's Thomas Wooden
Railway is a classic wooden railway that engages children
by recreating the timeless Thomas stories and characters.
Take Along Thomas & Friends, with its all-in-one,
portable playsets and die-cast vehicles, lets even the youngest
conductors experience the joy of train play anywhere they
go!
Thomas & Friends Wooden Railway
Sights and Sounds Destinations: These unique interactive
destinations recreate the Island of Sodor like never before
with realistic sounds and fun, thematic sights triggered
by little engineers' curious hands. The new Sodor Scrub
& Shine, Deluxe Cranky the Crane, Deluxe Roundhouse
and Smelter Shed give Thomas fans even more exciting
ways to play with the Classic Wooden Railway.
Thomas & Friends Wooden Railway
Destinations, Bridges & Tunnels: Thomas fans can
expand their Wooden Railway fun with new destinations
designed to increase play value and interaction, engaging
children in hours of play. The Deluxe Waterfall Tunnel
and Cargo Drop make great additions to any
Thomas & Friends Wooden Railway collection.
Thomas & Friends Wooden Railway
Sets: Thomas & Friends Wooden Railway offers new
sets that are the perfect starters for a Thomas &
Friends collection. New sets for 2004 include the Water
Tower Figure 8 Set, Harold's Mail Delivery Set and
the Oval Set. Sets are offered at different price
points, providing gift-givers and parents many options
to start their collections.
Take Along Thomas & Friends Collection:
Take Along Thomas is all the rage with fun, new playsets
for 2004. The successful line of die-cast engines and
portable, connectable playsets has several new items for
2004. The Sodor Sawmill Playset features a working
"saw" that really splits logs in two! The set
also features a special log car for hours of log-splitting
fun. Like all best-selling Take Along Thomas playsets,
this set is ready to take on-the-go with a handle and
self-contained storage.
The Fast and the Furious The Fast and the Furious and 2
Fast 2 Furious lines incorporate all
the excitement of the high-performance tuner
car world in a variety of products designed
to appeal to serious adult collectors, teen
movie fans and street racing aficionados
alike.
The Fast and the
Furious Die-Cast Replicas: RC2
Corporation expands its popular The
Fast and the Furious die-cast
replica line to include 24 in-demand,
new products for 2004 in three different
scales: 1:64 (12 new products), 1:24 (6
new products), and 1:18 (6 new products).
These new products bring The Fast
and the Furious die-cast replica
line to a total of over 60 sought-after
items! Some of the vehicles debuting in
2004 include: Nissan Skyline, BMW 350Z,
Toyota Celica and Nissan Silvia.
The Fast and the Furious Fury
World Vehicles: These stylized, die-cast tuner car
replicas are just like the cars seen on the road every
day! With tuner body effects, including oversized tires,
mufflers, spoilers and killer paint jobs, these cars are
sure to appeal to both kids and die-cast collectors. The
Fury World 3" vehicles are sold separately or
in three-piece sets.
The Fast and the Furious Speed
Shop Assortment: Tailor-made designs are key to the
tuner market, and these unique, customizable vehicles
allow tuner fans to bring that custom-built excitement
from the garage right into the living room! The
Fast and the Furious Speed Shop Assortment gives
tuner fans lots of fun accessories such as tires, spoilers,
hood exhaust systems, seats and much more to build their
own vehicles from the ground up. The Fast and the
Furious Speed Shop items are available in three
scales to appeal to a variety of fans and different levels
of customization: 1:64 scale, 1:24 scale (with over 40
custom parts), and 1:18 scale (with over 75 custom parts).
With The Fast the Furious Speed Shop each
car can be as unique as its owner!
JoyRide Entertainment
American Chopper®: Building
on the excitement of the hit TV series, American Chopper,
RC2 will produce a number of die-cast model theme bikes
created by the original Orange County Choppers father
and son team of Paul Teutel, Sr. and Paul Teutel, Jr.
Die-hard cycle fans and armchair enthusiasts alike will
be able to collect their very own "choppers"
that are featured on the popular series.
JoyRide Studios Action Figures
Halo Action Figures: New figures
based on Halo 2®, the best-selling sci-fi
action-adventure game, will be released in conjunction
with the highly anticipated release of the Xbox® game
Halo 2. The combined release of this successful
video game franchise and the highly detailed and fully-articulated
exclusive figures offer an opportunity to maximize the
tremendous retail potential of this popular license.
About RC2 Corporation RC2 (www.rc2corp.com) is a leading producer
and marketer of high quality, innovative collectibles and
toys targeted at adult collectors and children, as measured
by sales and brand recognition. The Company's diverse product
offerings include: agricultural, construction and outdoor
sports vehicle replicas; automotive, high performance and
racing vehicle replicas; traditional children's toys; sports
trading cards and racing apparel and souvenirs; and collectible
figures. These products are sold under the Company's
market-focused brand names, including Racing Champions®,
Ertl®, Ertl Collectibles®, Learning Curve, American
Muscle, AMT®, W. Britain®, Press Pass®,
Eden, Feltkids® and JoyRide Studios. The
Company supports its brands and enhances the authenticity
of its products by linking them with highly recognized licensed
properties from John Deere, Harley-Davidson, HIT Entertainment,
Lamaze, Case, Polaris, Honda,
Caterpillar, Ford, GM, DaimlerChrysler, NASCAR, NHRA, Texaco,
Universal Studios, Warner Brothers, DIC Entertainment, Nintendo,
Sega, Electronic Arts and Microsoft. The Company's products
are marketed through multiple channels of distribution,
including chain retailers, specialty and hobby wholesalers
and retailers, OEM dealers, corporate accounts for promotional
purposes and direct to consumers. The Company sells through
more than 20,000 retail outlets located in North America,
Europe and Asia Pacific.