Press Pass® introduces NASCAR D3 Mini-Model Cards
February 10, 2003 Charlotte, N.C. -The latest innovation
from Press Pass, Press Pass NASCAR D3 mini-model cards, will hit
retail shelves beginning in early March. Press Pass NASCAR D3
cards are made of plastic and contain 18 punch-out parts that
are assembled to create a 3-dimensional mini-model of a NASCAR
Winston Cup Series race car. Assembled cars measure approximately
two inches in length.
Twenty different drivers are represented in Press
Pass NASCAR D3 Series 1 including Jeff Gordon, Dale Earnhardt,
Dale Earnhardt, Jr., Jimmie Johnson, Rusty Wallace, rookie-of-the-year
Ryan Newman, and defending Winston Cup Series champion Tony Stewart.
Press Pass NASCAR D3 cars feature wheels that roll for added play
value.
"We are excited to partner with the top teams
in NASCAR to introduce Press Pass NASCAR D3's," explained
Tom Farrell, Director of Marketing for Press Pass, a division
of Racing Champions (NASDAQ: RACN). "Kids of all ages will
enjoy assembling, collecting, and playing with these mini-models."
Press Pass NASCAR D3 blister packs contain five different mini-model
cards and carry an SRP of $2.99. NASCAR fans can find Press Pass
NASCAR D3 blister packs at Wal-Mart, Target, K-Mart, Shopko, Toys
'R Us, and 7-Eleven, as well as other mass retailers and specialty
toy and hobby stores.
Racing Champions (www.rcertl.com) is a leading producer
and marketer of innovative collectibles and toys targeted at males
of all ages. The Company's diverse product offering includes scaled
die-cast replicas of John Deere agricultural equipment and NASCAR
stock cars, other licensed vehicle replicas, pre-teen toys, sports
trading cards, racing apparel and souvenirs, and collectible figures.
These products are sold under the Company's market-focused brand
names, including Racing Champions®, Ertl®, Ertl Collectibles®,
American Muscle, AMT®, W. Britain®, Press Pass®
and JoyRide Studios. The Company reinforces its brands and
enhances the authenticity of our products by linking them with
highly recognized licensed properties including NASCAR, NHRA,
John Deere, Case IH, Polaris, Honda, Caterpillar, Ford, GM, Chrysler,
Texaco, Warner Brothers, Gullane Entertainment, Nintendo, Sega
and Electronic Arts. The Company's products are marketed through
multiple channels of distribution, including mass retailers and
specialty and hobby wholesalers and retailers, OEM dealers and
to corporate accounts for promotional purposes. The Company sells
through more than 20,000 retail outlets located in North America,
Europe and Asia Pacific.