If You Can't Find it At the Race Track
.You'll Find it
in Press Pass®Trackside 2003
June 20, 2003 Charlotte, N.C. - With an exciting
NASCAR season underway, Press Pass Trackside provides collectors
with an up close and personal look at NASCAR's finest drivers
at the race track. In addition to an extensive base set and powerful
inserts, Press Pass Trackside 2003 offers collectors many
new and exciting twists that include signed memorabilia cards,
an all-new "Top Prospects" memorabilia program
and two exciting "enter-to-win" contests.
The Press Pass Trackside 2003 memorabilia programs include
Pit Stoppers, Pit Stoppers Signature Series and the newest
memorabilia program, Top Prospects, a hobby-only insert
that includes four versions of memorabilia cards of six top NASCAR
Busch Series drivers. Also included are two exciting "enter-to-win"
contests that feature the "Be the King For a Day" Richard
Petty Driving Experience and a "Press Pass Hat Giveaway"
where collectors can enter to win one of 31 Press Pass hats signed
individually by the top NASCAR Winston Cup Drivers. Collectors
will also find the second installment of Press Pass Signings
that includes three distinct levels: Silver Signings found
in both hobby and retail, plastic TRANS Signings sequentially
numbered to 100 (hobby and retail), and Gold Signings,
hobby only and sequentially numbered to 50.
"With a comprehensive base set, multiple memorabilia and
autograph programs, and two exciting "enter to win"
contests, we have created a product that not only offers a great
deal of value, but a lot of fun for collectors too," said
Mandy Kirkland, Product Manager for Press Pass, a division of
RC2 (NASDAQ: RCRC).
Continuing in Press Pass Trackside is the Year-Long Total
Memorabilia Program offering collectors Double Burner (hobby
only) and Triple Burner (retail only) multi-piece memorabilia
cards featuring race-used memorabilia from Earnhardt Jr., Gordon,
Stewart, and all the other superstars of NASCAR.
Other inserts include the License To Drive die-cut "set-within-a-set"
(1:1), Runnin-N-Gunnin, printed on foil and etched (1:6);
Mirror Image, printed on foil and holofoil (1:18); Dialed
In, custom micro-etched printed on foil (1:8); Hot Pursuit,
printed on foil and holofoil board (1:28); and Dale Earnhardt
"10th Anniversary" (1:72), paralleled with gold
foil stamping (sequentially numbered to 250) hobby only.
RC2 (www.rcertl.com) is a leading producer and marketer of innovative
collectibles and toys targeted at males of all ages. The Company's
diverse product offerings include scaled die-cast replicas of
John Deere agricultural equipment and NASCAR stock cars, other
licensed vehicle replicas, pre-teen toys, sports trading cards,
racing apparel and souvenirs, and collectible figures. These products
are sold under the Company's market-focused brand names, including
Racing Champions®, Ertl®, Ertl Collectibles®, American
Muscle, AMT®, W. Britain®, Press Pass®, and
JoyRide Studios. The Company reinforces its brands and enhances
the authenticity of its products by linking them with highly recognized
licensed properties including NASCAR, NHRA, John Deere, Harley-Davidson,
Case, Polaris, Honda, Caterpillar, Ford, GM, Chrysler, Texaco,
Universal Studios, Warner Brothers, Hit Entertainment, Nintendo,
Sega, and Electronic Arts. The Company's products are marketed
through multiple channels of distribution, including mass retailers
and specialty and hobby wholesalers and retailers, OEM dealers,
and to corporate accounts for promotional purposes. The Company
sells through more than 20,000 retail outlets located in North
America, Europe, and Asia Pacific.