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2003 PRESS PASSŪ NEWS


Press Pass Limited Edition Collector Tins:
A Full Set of Cards plus A Bonus Autograph or Memorabilia Card in Every Tin

October 10, 2003 Charlotte, N.C. - Attention all autograph and memorabilia seekers, Press Pass has a new product releasing in late October that you don't want to miss. Press Pass is excited to introduce limited edition racing, football, and basketball collector tins. Each collectible tin contains a full set of trading cards along with a bonus autograph or memorabilia card from that sport.

The Press Pass Limited Edition NASCAR Tin features an image of Dale Earnhardt Jr. and contains the complete 50-card 2003 Press Pass VIP base set, with special matte gold foil stamping. Collectors will also find a racing autograph or memorabilia card in every tin. The autographs available consist of a random assortment of both Press Pass and Wheels autographs from 1994 through 2003, including some rare unreleased autographs from NASCAR's two hottest drivers. Collectors can look forward to finding unreleased Dale Earnhardt Jr. 1999 Press Pass Gold Signings signed in blue pen and numbered to 125, and unreleased Matt Kenseth 1999 Press Pass Signings signed in black pen and numbered to 155. Tins that don't contain an autograph will have a rare memorabilia card. The memorabilia line-up spans both Press Pass and Wheels brands and features classic race-used cards originally featured in 1997 to 2002 products. Some gem finds include Jeff Gordon's 1997 Double Burner card and his 1999 race-used Pepsi firesuit card.

The Press Pass Limited Edition Football Tin features an image of Carson Palmer on the front, a complete 45-card 2003 Press Pass Jersey Edition base set and a random 2003 Press Pass Football Autograph inside, featuring a signature from a current NFL rookie prospect. The Press Pass Limited Edition Basketball Tin features an image of Yao Ming, the first overall selection in the 2002 draft, on the front, a complete 40-card Press Pass 2002 Basketball base set, and a random 1999-2002 basketball autograph inside, including autographs from such players as Yao Ming, Steve Francis, and Amare Stoudemire. Both the football and basketball base sets are printed with a silver holofoil stamping, making them a unique collectible from the originally released product.

"These limited edition collector tins combine everything that makes collecting fun," explained Heather Maillard, associate product manager for Press Pass, a division of RC2 (NASDAQ: RCRC). "In each tin, you are guaranteed a full set of trading cards from your favorite sport, an autograph or memorabilia card, and a special tin that is a great keepsake."

The Press Pass Limited Edition NASCAR Tin has an SRP of $29.99, and the Press Pass Limited Edition Football and Press Pass Limited Edition Basketball Tin have an SRP of $13.99. The tins will be available at mass market retailers, including select Walmart and Target stores, in late October.

RC2 (www.rc2corp.com) is a leading producer and marketer of high quality, innovative collectibles and toys targeted at adult collectors and children, as measured by sales and brand recognition. The Company's diverse product offerings include: agricultural, construction and outdoor sports vehicle replicas; automotive, high performance and racing vehicle replicas; traditional children's toys; sports trading cards and racing apparel and souvenirs; and collectible figures. These products are sold under the Company's market-focused brand names, including Racing Champions®, Ertl®, Ertl Collectibles®, Learning Curve™, American Muscle™, AMT®, W. Britain®, Press Pass®, Eden™, Feltkids® and JoyRide Studios™. The Company supports its brands and enhances the authenticity of its products by linking them with highly recognized licensed properties from John Deere, Harley-Davidson, HIT Entertainment, Lamaze, Case, Polaris, Honda, Caterpillar, Ford, GM, DaimlerChrysler, NASCAR, NHRA, Texaco, Universal Studios, Warner Brothers, DIC Entertainment, Nintendo, Sega, Electronic Arts and Microsoft. The Company's products are marketed through multiple channels of distribution, including chain retailers, specialty and hobby wholesalers and retailers, OEM dealers, corporate accounts for promotional purposes and direct to consumers. The Company sells through more than 20,000 retail outlets located in North America, Europe and Asia Pacific.

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