Expanded Base Set and Lots of Memorabilia
Press Pass Eclipse
2004 Gives you MORE!
March 5, 2004 Charlotte, N.C. - Press
Pass Eclipse 2004 continues the Press Pass tradition of offering
collectors the very best in NASCAR trading cards and innovative
race-used memorabilia cards, and this year, Eclipse offers even
more. With a newly expanded base set, there are now 90 reasons
why collectors will get excited about this super premium NASCAR
trading card set. "By expanding our base set from 50 to 90
cards, we are not only offering collectors more cards of their
favorite drivers, but also including the latest up-and-comers
from the Busch Series," explains Mandy Kirkland, product
manager for Press Pass, a division of RC2 (NASDAQ: RCRC). "Additionally,
insert rates for memorabilia and autographs have been dramatically
improved versus 2003 with autographs inserted at 1:20 packs."
In addition to the Under Cover race-used car covers memorabilia
cards (1:10 hobby, 1:240 retail), look for Double Cover memorabilia
inserts that feature dual car covers of NASCAR Winston Cup teammates
as well as Under Cover Signature Series autographed memorabilia
cards. Skidmarks also returns utilizing shavings of race-used
tire as a design enhancement. Collectors won't have to look too
far to find one of the many memorabilia cards in Eclipse 2004
with at least two memorabilia cards in each hobby box (car covers
1:10, Skidmarks 1:18- hobby only parallel #'d to 500).
Press Pass Eclipse includes the limited edition Press
Pass Autograph program of more than 60 personalities that
also appears in the Press Pass 2004 brand (1:20 hobby,
1:144 retail). Exclusively in Press Pass Eclipse 2004,
collectors can find Press Pass Teammates Autographs featuring
driver signature pairs such as Jeff Gordon & Jimmie Johnson
on the same card (hobby only). Other inserts include the final
installment of a special Press Pass "10th Anniversary"
retrospective of the top Dale Earnhardt, Sr. cards of all time
(1:72, plus a hobby only version sequentially numbered to 250);
Destination:WIN printed on foil and die-cut (1:2); Hyperdrive
(1:10 packs) and Maxim (1:6 packs) highlighted on a combination
of holo-foil board and plastic.
Press Pass Eclipse 2004 also features the year-long memorabilia
program that includes the Triple Burner/Double Burner inserts.
This year, Triple Burner cards, which feature a piece of
race-used tire, sheet metal, and lugnut all embedded into one
card, can be found exclusively in all hobby products throughout
the year. Double Burner cards, which showcases a piece
of race-used firesuit and glove embedded in the same card, will
be inserted throughout all Press Pass retail products during the
year. In addition, Total Memorabilia Power Pick contest
cards will be inserted in all 2004 Press Pass NASCAR releases.
Product release date is slated for March 10, 2004.
RC2 (www.rc2corp.com) is a leading producer and marketer
of high quality, innovative collectibles and toys targeted at
adult collectors and children, as measured by sales and brand
recognition. The Company's diverse product offerings include:
agricultural, construction and outdoor sports vehicle replicas;
automotive, high performance and racing vehicle replicas; traditional
children's toys; sports trading cards and racing apparel and souvenirs;
and collectible figures. These products are sold under the Company's
market-focused brand names, including Racing Champions®, Ertl®,
Ertl Collectibles®, Learning Curve, American Muscle,
AMT®, W. Britain®, Press Pass®, Eden, Feltkids®
and JoyRide Studios. The Company supports its brands and
enhances the authenticity of its products by linking them with
highly recognized licensed properties from John Deere, Harley-Davidson,
HIT Entertainment, Lamaze, Case, Polaris, Honda, Caterpillar,
Ford, GM, DaimlerChrysler, NASCAR, NHRA, Texaco, Universal Studios,
Warner Brothers, DIC Entertainment, Nintendo, Sega, Electronic
Arts and Microsoft. The Company's products are marketed through
multiple channels of distribution, including chain retailers,
specialty and hobby wholesalers and retailers, OEM dealers, corporate
accounts for promotional purposes and direct to consumers. The
Company sells through more than 20,000 retail outlets located
in North America, Europe and Asia Pacific.