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2004 PRESS PASSŪ NEWS


Expanded Base Set and Lots of Memorabilia…Press Pass Eclipse 2004 Gives you MORE!

March 5, 2004 Charlotte, N.C. - Press Pass Eclipse 2004 continues the Press Pass tradition of offering collectors the very best in NASCAR trading cards and innovative race-used memorabilia cards, and this year, Eclipse offers even more. With a newly expanded base set, there are now 90 reasons why collectors will get excited about this super premium NASCAR trading card set. "By expanding our base set from 50 to 90 cards, we are not only offering collectors more cards of their favorite drivers, but also including the latest up-and-comers from the Busch Series," explains Mandy Kirkland, product manager for Press Pass, a division of RC2 (NASDAQ: RCRC). "Additionally, insert rates for memorabilia and autographs have been dramatically improved versus 2003 with autographs inserted at 1:20 packs."

In addition to the Under Cover race-used car covers memorabilia cards (1:10 hobby, 1:240 retail), look for Double Cover memorabilia inserts that feature dual car covers of NASCAR Winston Cup teammates as well as Under Cover Signature Series autographed memorabilia cards. Skidmarks also returns utilizing shavings of race-used tire as a design enhancement. Collectors won't have to look too far to find one of the many memorabilia cards in Eclipse 2004 with at least two memorabilia cards in each hobby box (car covers 1:10, Skidmarks 1:18- hobby only parallel #'d to 500).

Press Pass Eclipse includes the limited edition Press Pass Autograph program of more than 60 personalities that also appears in the Press Pass 2004 brand (1:20 hobby, 1:144 retail). Exclusively in Press Pass Eclipse 2004, collectors can find Press Pass Teammates Autographs featuring driver signature pairs such as Jeff Gordon & Jimmie Johnson on the same card (hobby only). Other inserts include the final installment of a special Press Pass "10th Anniversary" retrospective of the top Dale Earnhardt, Sr. cards of all time (1:72, plus a hobby only version sequentially numbered to 250); Destination:WIN printed on foil and die-cut (1:2); Hyperdrive (1:10 packs) and Maxim (1:6 packs) highlighted on a combination of holo-foil board and plastic.

Press Pass Eclipse 2004 also features the year-long memorabilia program that includes the Triple Burner/Double Burner inserts. This year, Triple Burner cards, which feature a piece of race-used tire, sheet metal, and lugnut all embedded into one card, can be found exclusively in all hobby products throughout the year. Double Burner cards, which showcases a piece of race-used firesuit and glove embedded in the same card, will be inserted throughout all Press Pass retail products during the year. In addition, Total Memorabilia Power Pick contest cards will be inserted in all 2004 Press Pass NASCAR releases. Product release date is slated for March 10, 2004.

RC2 (www.rc2corp.com) is a leading producer and marketer of high quality, innovative collectibles and toys targeted at adult collectors and children, as measured by sales and brand recognition. The Company's diverse product offerings include: agricultural, construction and outdoor sports vehicle replicas; automotive, high performance and racing vehicle replicas; traditional children's toys; sports trading cards and racing apparel and souvenirs; and collectible figures. These products are sold under the Company's market-focused brand names, including Racing Champions®, Ertl®, Ertl Collectibles®, Learning Curve, American Muscle™, AMT®, W. Britain®, Press Pass®, Eden™, Feltkids® and JoyRide Studios™. The Company supports its brands and enhances the authenticity of its products by linking them with highly recognized licensed properties from John Deere, Harley-Davidson, HIT Entertainment, Lamaze, Case, Polaris, Honda, Caterpillar, Ford, GM, DaimlerChrysler, NASCAR, NHRA, Texaco, Universal Studios, Warner Brothers, DIC Entertainment, Nintendo, Sega, Electronic Arts and Microsoft. The Company's products are marketed through multiple channels of distribution, including chain retailers, specialty and hobby wholesalers and retailers, OEM dealers, corporate accounts for promotional purposes and direct to consumers. The Company sells through more than 20,000 retail outlets located in North America, Europe and Asia Pacific.

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