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2004 PRESS PASSŪ NEWS


Press Pass® to Release First Eli Manning Cards as part of National Trading Card Day

March 24, 2004 Charlotte, N.C. - Press Pass will release the first NFL Players Inc licensed cards of projected top draft pick, Eli Manning on April 3rd. As part of National Trading Card Day, collectors will have the opportunity to collect the industry's first nationally distributed cards of the record-breaking Ole Miss quarterback. One of the best wide receivers entering the upcoming NFL draft, Roy Williams of Texas, is also included in the Press Pass National Trading Card Day offering.

"Press Pass has prided itself on being the first to market with top rookies and we are thrilled to bring collectors a sneak peak of two of the top players from the upcoming NFL draft as part of National Trading Card Day," explained Tom Farrell, Director of Marketing for Press Pass, a division of RC2 (NASDAQ: RCRC). "Press Pass 2004 Football will release in April with a comprehensive autograph and game-used jersey card lineup. National Trading Card Day provides a great opportunity to educate new collectors about our upcoming football releases."

The sports collectibles industry has designated Saturday, April 3, as National Trading Card Day and will celebrate the day with a one-of-kind, multi-sport card set produced through a unique cooperative effort by each of the country's leading sports card manufacturers and licensing bodies. The set will feature more than 50 cards of some of the hottest names in the sports and will be available free to consumers who visit participating sports card stores across the country. In addition to Eli Manning and Roy Williams, the Press Pass National Trading Card Day lineup includes cards of NASCAR superstars Dale Earnhardt, Jr., Jeff Gordon, Jimmie Johnson, and Tony Stewart. For more information and a list of participating stores, visit www.NationalTradingCardDay.com.

RC2 (www.rc2corp.com) is a leading producer and marketer of high quality, innovative collectibles and toys targeted at adult collectors and children, as measured by sales and brand recognition. The Company's diverse product offerings include: agricultural, construction and outdoor sports vehicle replicas; automotive, high performance and racing vehicle replicas; traditional children's toys; sports trading cards and racing apparel and souvenirs; and collectible figures. These products are sold under the Company's market-focused brand names, including Racing Champions®, Ertl®, Ertl Collectibles®, Learning Curve®, American Muscle, AMT®, W. Britain®, Press Pass®, Eden®, Feltkids®, JoyRide® and JoyRide Studios®. The Company supports its brands and enhances the authenticity of its products by linking them with highly recognized licensed properties from John Deere, Harley-Davidson, HIT Entertainment, Lamaze, Case, Polaris, Honda, Caterpillar, Ford, GM, DaimlerChrysler, NASCAR, NHRA, Texaco, Universal Studios, Warner Brothers, DIC Entertainment, Discovery Channel and Microsoft. The Company's products are marketed through multiple channels of distribution, including chain retailers, specialty and hobby wholesalers and retailers, OEM dealers, corporate accounts for promotional purposes and direct to consumers. The Company sells through more than 20,000 retail outlets located in North America, Europe and Asia Pacific.

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