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2004 PRESS PASSŪ NEWS


Press Pass 2004 SE Football: An Autograph or Jersey Card in Every Pack!

April 2, 2004 Charlotte, N.C. - Press Pass 2004 Signature Edition Football lives up to its name by providing collectors with more autographs and game-used jersey cards in a hobby box than ever before! Each 12-pack hobby box contains a total of 8 autographs and 4 game-used jersey cards of the 2004 rookie class, making Press Pass 2004 Signature Edition Football the source for collecting the football stars of tomorrow.

Press Pass 2004 Signature Edition Football is the place to find autograph cards of the top talent in the 2004 draft, including projected top pick, Eli Manning (Mississippi), and rising star Philip Rivers (NC State). Press Pass is also the ONLY draft pick product to include autographs of the top two wide receivers in the draft, Larry Fitzgerald (Pittsburgh), and Mike Williams (USC) along with stand-out tight end, Kellen Winslow (Miami). There are six levels of autograph cards in Press Pass 2004 Signature Edition Football. Four unique levels of Certified Authentic Autographs showcase the 2004 rookie class in different metallic colors each with a distinctive icon: Bronze, Silver, Gold, and a rare Blue level, only available in Press Pass 2004 Signature Edition Football, sequentially numbered to 50. Class of 2004 Autographs make up the fifth autograph level, and include an elite line-up of standout players that are at the head of 2004 draft class (sequentially numbered to 200). The Autograph Edition Jersey Cards are the crown jewel of the autograph program, combining a game-used jersey with each player's signature. These rare jersey autograph cards are sequentially numbered to 25.

Press Pass 2004 Signature Edition Football also has an expanded line-up of collegiate game-used jersey cards showcasing 18 rookie prospects. These may likely be the only collegiate game-used jersey cards for many players. Collectors can look for game-used jersey cards of such top players as Eli Manning and top RB Steven Jackson, as well as rare Jersey Patch Edition and Jersey Number Edition cards featuring swatches of the player's uniform patch and uniform number, respectively.

Press Pass 2004 Signature Edition Football also offers collectors the opportunity to receive an authentic mini-helmet signed by Eli Manning. Redemption cards for the signed Ole Miss helmets, produced by Schutt Sports, will be inserted 1:240 in hobby packs.

"With six levels of autograph cards and eight autographs per hobby box, Press Pass 2004 Signature Edition Football offers collectors the most extensive autograph line-up of the 2004 rookie class," explained Heather Maillard, associate product manager for Press Pass, a division of RC2 (NASDAQ: RCRC). "As an added bonus, a limited number of red ink signatures will be randomly inserted across the autograph program."

Press Pass 2004 Signature Edition Football features a 40-card premium base set and is slated to release on May 5, 2004.

RC2 (www.rc2corp.com) is a leading producer and marketer of high quality, innovative collectibles and toys targeted at adult collectors and children, as measured by sales and brand recognition. The Company's diverse product offerings include: agricultural, construction and outdoor sports vehicle replicas; automotive, high performance and racing vehicle replicas; traditional children's toys; sports trading cards and racing apparel and souvenirs; and collectible figures. These products are sold under the Company's market-focused brand names, including Racing Champions®, Ertl®, Ertl Collectibles®, Learning Curve®, American Muscleä, AMT®, W. Britain®, Press Pass®, Eden®, Feltkids®, JoyRide® and JoyRide Studios®. The Company supports its brands and enhances the authenticity of its products by linking them with highly recognized licensed properties from John Deere, Harley-Davidson, HIT Entertainment, Lamaze, Case, Polaris, Honda, Caterpillar, Ford, GM, DaimlerChrysler, NASCAR, NHRA, Texaco, Universal Studios, Warner Brothers, DIC Entertainment, Discovery Channel and Microsoft. The Company's products are marketed through multiple channels of distribution, including chain retailers, specialty and hobby wholesalers and retailers, OEM dealers, corporate accounts for promotional purposes and direct to consumers. The Company sells through more than 20,000 retail outlets located in North America, Europe and Asia Pacific.

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