The New NASCAR NEXTEL Cup Season Heats up as
Press Pass Turns on the Heat with Premium® 2004
April 21, 2004 Charlotte, N.C. - Press
Pass Premium 2004 hits the market in April as the first NASCAR
trading card set of the year to feature all new 2004 photography
of the drivers and teams in their newly adorned NASCAR NEXTEL
Cup uniforms.
"Press Pass Premium generates excitement with collectors
as it marks the first time this year for collectors to see all
new paint schemes, sponsor and driver/team changes, and the newest
crop of NASCAR NEXTEL Cup rookie drivers in our trading cards,"
said Mandy Kirkland, Product Manager for Press Pass, a division
of Racing Champions (NASDAQ: RACN). "Photography from this
set was captured during the Speedweeks activities leading up to
the Daytona 500 in February."
Premium will include 2004's top contenders for the Raybestos
Rookie of the Year title. Hot Rookies including Kasey Kahne and
Scott Wimmer, are featured in their new NASCAR NEXTEL Cup uniforms
for the first time. Press Pass continues its dominance in memorabilia
cards by showcasing the sport's top stars with Hot Threads
race-used firesuit cards. The firesuit card program is hot this
year with the Signature Series autograph version where
top drivers sign hobby versions of the Hot Threads memorabilia
cards, creating excitement with these rare memorabilia/autograph
cards that are numbered to the selected drivers' door number.
The popular Press Pass Signings autograph program kicks-off
in Premium with three distinct levels. Continuing in Press
Pass Premium is the Year-Long Total Memorabilia Program
offering collectors for the first time in hobby, Triple Burner
and in retail, Double Burner multi-piece memorabilia cards
from Earnhardt Jr., Gordon, Stewart, and other superstars of NASCAR.
NASCAR fans will be excited to learn that Dale Earnhardt Jr. Gold
Signings cards can be found in hobby boxes only!
Other inserts include the silver foil, double-etched Asphalt Jungle
(1:10); holofoil, foil stamped In The Zone (1:6 packs)-hobby
only Elite Edition parallel of In The Zone insert
sequentially numbered to 250; Performance Driven is printed
on foil and holofoil and is stamped with gold (1:20), and the
first installment of a series of six inserts found in our 2004
Press Pass products, Dale Earnhardt Gallery Series
printed with silver foil (1:72), paralleled with gold foil (sequentially
numbered to 200) hobby only. Foil lovers will not be disappointed
when it comes to Premium inserts. Press Pass Premium is
scheduled for a April 21st release.
RC2 (www.rc2corp.com) is a leading producer and marketer
of high quality, innovative collectibles and toys targeted at
adult collectors and children, as measured by sales and brand
recognition. The Company's diverse product offerings include:
agricultural, construction and outdoor sports vehicle replicas;
automotive, high performance and racing vehicle replicas; traditional
children's toys; sports trading cards and racing apparel and souvenirs;
and collectible figures. These products are sold under the Company's
market-focused brand names, including Racing Champions®, Ertl®,
Ertl Collectibles®, Learning Curve, American Muscle,
AMT®, W. Britain®, Press Pass®, Eden, Feltkids®
and JoyRide Studios. The Company supports its brands and
enhances the authenticity of its products by linking them with
highly recognized licensed properties from John Deere, Harley-Davidson,
HIT Entertainment, Lamaze, Case, Polaris, Honda, Caterpillar,
Ford, GM, DaimlerChrysler, NASCAR, NHRA, Texaco, Universal Studios,
Warner Brothers, DIC Entertainment, Nintendo, Sega, Electronic
Arts and Microsoft. The Company's products are marketed through
multiple channels of distribution, including chain retailers,
specialty and hobby wholesalers and retailers, OEM dealers, corporate
accounts for promotional purposes and direct to consumers. The
Company sells through more than 20,000 retail outlets located
in North America, Europe and Asia Pacific.