Press Pass® Dale Earnhardt Legacy Series:
The First Trading Card Set to Commemorate Dale Earnhardt's 76-Victories
April 23, 2004 Charlotte, N.C. - Dale
Earnhardt left his mark on NASCAR with his intimidating style,
desire to win, and his impressive 76 career victories. Press Pass
has created a one-of-a-kind trading card set that features photography
from all 76 of Dale's victories packaged in a distinctive collectible
tin.
The Dale Earnhardt Legacy Series offers Dale Earnhardt
fans two great keepsakes. The 76-card set is the first ever created
that tells the story behind all of Dale Earnhardt's victories
from his breakthrough win in Bristol in 1979 to his final victory
at Talladega where he charged from 18th place with 5 laps to go
to capture the checkered flag. The collectible tin features Dale
Earnhardt and The Legacy logo in Dale's familiar black and red
colors, and can also be displayed as a stand alone collectible.
"The Dale Earnhardt Legacy Series Tin Collection provides
collectors with a written and visual history of Dale's 76 career
victories along with a limited edition tin to display with the
card set or separately," explained Heather Maillard, associate
product manager for Press Pass, a division of RC2 (NASDAQ: RCRC).
"This set will be available at select retail and hobby stores
beginning in mid-May, making it a great Father's Day gift."
RC2 (www.rc2corp.com) is a leading designer, producer and marketer
of high-quality, innovative collectibles and toys targeted at
adult collectors and children, as measured by sales and brand
recognition. The Company's diverse product offerings include:
agricultural, construction and outdoor sports vehicle replicas;
automotive, high performance and racing vehicle replicas; traditional
children's toys; sports trading cards, apparel and souvenirs;
and collectible figures. These products are sold under the Company's
market-focused brand names, including Racing Champions®, Ertl®,
Ertl Collectibles®, Learning Curve®, American Muscle,
AMT®, W. Britain®, Press Pass®, Eden®, Feltkids®,
JoyRide® and JoyRide Studios®. The Company supports its
brands and enhances the authenticity of its products by linking
them with highly recognized licensed properties from John Deere,
Harley-Davidson, HIT Entertainment, Lamaze, Case New Holland,
Polaris, Honda, Caterpillar, Ford, GM, DaimlerChrysler, NASCAR,
NHRA, Texaco, Universal Studios, Warner Brothers, DIC Entertainment,
Discovery Channel and Microsoft. The Company's products are marketed
through multiple channels of distribution, including chain retailers,
specialty and hobby wholesalers and retailers, OEM dealers, corporate
accounts for promotional purposes and direct to consumers. The
Company sells through more than 25,000 retail outlets located
in North America, Europe, Australia and Asia Pacific.