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2004 PRESS PASSŪ NEWS


Press Pass® Dale Earnhardt Legacy Series:
The First Trading Card Set to Commemorate Dale Earnhardt's 76-Victories

April 23, 2004 Charlotte, N.C. - Dale Earnhardt left his mark on NASCAR with his intimidating style, desire to win, and his impressive 76 career victories. Press Pass has created a one-of-a-kind trading card set that features photography from all 76 of Dale's victories packaged in a distinctive collectible tin.

The Dale Earnhardt Legacy Series offers Dale Earnhardt fans two great keepsakes. The 76-card set is the first ever created that tells the story behind all of Dale Earnhardt's victories from his breakthrough win in Bristol in 1979 to his final victory at Talladega where he charged from 18th place with 5 laps to go to capture the checkered flag. The collectible tin features Dale Earnhardt and The Legacy logo in Dale's familiar black and red colors, and can also be displayed as a stand alone collectible.

"The Dale Earnhardt Legacy Series Tin Collection provides collectors with a written and visual history of Dale's 76 career victories along with a limited edition tin to display with the card set or separately," explained Heather Maillard, associate product manager for Press Pass, a division of RC2 (NASDAQ: RCRC). "This set will be available at select retail and hobby stores beginning in mid-May, making it a great Father's Day gift."

RC2 (www.rc2corp.com) is a leading designer, producer and marketer of high-quality, innovative collectibles and toys targeted at adult collectors and children, as measured by sales and brand recognition. The Company's diverse product offerings include: agricultural, construction and outdoor sports vehicle replicas; automotive, high performance and racing vehicle replicas; traditional children's toys; sports trading cards, apparel and souvenirs; and collectible figures. These products are sold under the Company's market-focused brand names, including Racing Champions®, Ertl®, Ertl Collectibles®, Learning Curve®, American Muscle™, AMT®, W. Britain®, Press Pass®, Eden®, Feltkids®, JoyRide® and JoyRide Studios®. The Company supports its brands and enhances the authenticity of its products by linking them with highly recognized licensed properties from John Deere, Harley-Davidson, HIT Entertainment, Lamaze, Case New Holland, Polaris, Honda, Caterpillar, Ford, GM, DaimlerChrysler, NASCAR, NHRA, Texaco, Universal Studios, Warner Brothers, DIC Entertainment, Discovery Channel and Microsoft. The Company's products are marketed through multiple channels of distribution, including chain retailers, specialty and hobby wholesalers and retailers, OEM dealers, corporate accounts for promotional purposes and direct to consumers. The Company sells through more than 25,000 retail outlets located in North America, Europe, Australia and Asia Pacific.

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