Press Pass® Basketball Introduces Collectors to the 2004
Rookie Prospects
July 6, 2004 Charlotte, N.C. - This
year's draft class is filled with talented rookies that are ready
to make an immediate impact on the pro hardwood. Press Pass, the
draft pick authority, is the place to find the first autographs
and game-used memorabilia cards of these exciting new players.
Press Pass 2004 Basketball boasts five levels of autograph
cards featuring dozens of players including 12 of the 13 "lottery
picks." Signers include UConn teammates Emeka Okafor and
Ben Gordon, Josh Childress (Stanford), Devin Harris (Wisconsin),
Luol Deng (Duke), Luke Jackson (Oregon), Andre Iguodala (Arizona),
and high school phenoms Shaun Livingston, Sebastian Telfair, Robert
Swift, and JR Smith. The base autograph level features the player's
collegiate logo (college), state and city (high school), or world
globe (international) in bronze; the silver level is numbered
to 200 and features the player's uniform number; the gold level
is numbered to 100 and features a hard court "x's and o's"
pattern; and the blue level is numbered to 50 and features a second
player image. Popular Power Pick Autographs showcase signatures
of select standout players in the draft and are sequentially numbered
to 250. In addition to autographs of the new rookie prospects,
collectors will find redemption cards for autograph cards of 2003
rookie phenom, Carmelo Anthony. Overall autograph odds are 1:6
hobby packs.
In addition to autographs, Press Pass 2004 Basketball features
the first game-used memorabilia cards produced of top rookie prospects.
The game-used memorabilia program consists of jersey cards and
shoe cards, each sequentially numbered to three levels of rarity.
The insert rate for the game-used memorabilia cards is 1:72 hobby
packs.
"The 2004 draft class features a talented mix of college,
high school, and international players that are poised to become
stars at the next level," explained Tom Farrell, Director
of Marketing for Press Pass, a division of RC2 (NASDAQ: RCRC).
"Press Pass 2004 Basketball provides collectors with
the opportunity to obtain the first autographs and game-used memorabilia
cards from these rookies. While each player will likely have dozens
of different autograph and memorabilia cards in pro uniforms in
the years to come, Press Pass cards featuring the player's college,
high school, or international uniform will be quite rare and provide
a unique collectible in the long run."
Press Pass 2004 Basketball features a 40-card base set
(including 7 short prints), seven levels of inserts and is slated
to release on July 28, 2004.
RC2 (www.rc2corp.com) is a leading designer, producer and marketer
of high quality, innovative collectibles and toys targeted at
adult collectors and children, as measured by sales and brand
recognition. The Company's diverse product offerings include:
agricultural, construction and outdoor sports vehicle replicas;
automotive, high performance and racing vehicle replicas; traditional
children's toys; sports trading cards, apparel and souvenirs;
and collectible figures. These products are sold under the Company's
market-focused brand names, including Racing Champions®, Ertl®,
Ertl Collectibles®, Learning Curve®, American Muscle,
AMT®, W. Britain®, Press Pass®, Eden®, Feltkids®,
JoyRide® and JoyRide Studios®. The Company supports its
brands and enhances the authenticity of its products by linking
them with highly recognized licensed properties from John Deere,
Harley-Davidson, HIT Entertainment, Lamaze, Case New Holland,
Polaris, Honda, Caterpillar, Ford, GM, DaimlerChrysler, NASCAR,
NHRA, Texaco, Universal Studios, Warner Brothers, DIC Entertainment,
Discovery Channel and Microsoft, among others. The Company's products
are marketed through multiple channels of distribution, including
chain retailers, specialty and hobby wholesalers and retailers,
OEM dealers, corporate accounts for promotional purposes and direct
to consumers. The Company sells through more than 25,000 retail
outlets located in North America, Europe, Australia and Asia Pacific.