Two Tier Autograph Program Highlights Press Pass® 2004
December 12, 2003 Charlotte, N.C. - After
a successful debut in 2003, Press Pass has brought back the popular
Signature Series program, combining what collectors covet
the most, autographs and memorabilia of their favorite drivers.
Press Pass 2004 starts the year off with Signature Series
Burning Rubber cards featuring signatures and race-used tires
from eight of the top drivers in NASCAR: Kurt Busch, Jeff Gordon,
Kevin Harvick, Jimmie Johnson, Matt Kenseth, Mark Martin, Ryan
Newman, and Rusty Wallace. These rare cards are a hobby exclusive
and are individually numbered to each driver's door number. Look
for Signature Series cards to appear in all 2004 Press
Pass racing products.
In addition to Signature Series Burning Rubber, Press Pass
2004 offers collectors a chance to obtain the first 2004
Press Pass Certified Authentic Autographs (1:84 Hobby 1:196
Retail). Included in the line-up are the newest autograph cards
from NASCAR Winston Cup Champion Matt Kenseth, and Busch Series
Champion, and rising star, Brian Vickers. Collectors looking to
obtain an autograph from Dale Earnhardt Jr. will have an opportunity
to find one in Press Pass 2004. Although he is not featured
in 2004 Press Pass Certified Authentic Autographs, a small
amount of his 2003 Press Pass Signings and 2003 Press
Pass Gold Signings have been randomly inserted in packs of
Press Pass 2004.
"We wanted to provide collectors with autographs from Dale
Earnhardt Jr. in Press Pass 2004," explained Heather Maillard,
associate product manager for Press Pass, a division of RC2 (NASDAQ:
RCRC). "This will be the last opportunity for collectors
to obtain his 2003 Press Pass Signings and extremely rare 2003
Press Pass Gold Signings, his only 2003 autograph cards."
Press Pass 2004 released on December 10, 2003.
RC2 (www.rc2corp.com) is a leading producer and marketer
of high quality, innovative collectibles and toys targeted at
adult collectors and children, as measured by sales and brand
recognition. The Company's diverse product offerings include:
agricultural, construction and outdoor sports vehicle replicas;
automotive, high performance and racing vehicle replicas; traditional
children's toys; sports trading cards and racing apparel and souvenirs;
and collectible figures. These products are sold under the Company's
market-focused brand names, including Racing Champions®, Ertl®,
Ertl Collectibles®, Learning Curve, American Muscle,
AMT®, W. Britain®, Press Pass®, Eden, Feltkids®
and JoyRide Studios. The Company supports its brands and
enhances the authenticity of its products by linking them with
highly recognized licensed properties from John Deere, Harley-Davidson,
HIT Entertainment, Lamaze, Case, Polaris, Honda,
Caterpillar, Ford, GM, DaimlerChrysler, NASCAR, NHRA, Texaco,
Universal Studios, Warner Brothers, DIC Entertainment, Nintendo,
Sega, Electronic Arts and Microsoft. The Company's products are
marketed through multiple channels of distribution, including
chain retailers, specialty and hobby wholesalers and retailers,
OEM dealers, corporate accounts for promotional purposes and direct
to consumers. The Company sells through more than 20,000 retail
outlets located in North America, Europe and Asia Pacific.